Auction Performance and Ad Campaign Reporting
LiveAuctioneers’ analytics engine and reporting suite offer easy-to-access, intelligent reports that drive better, smarter decisions for your business. Track detailed auction performance over time, measure direct results from your advertising campaigns, and report on the crucial underbid activity that contributes to your bottom line.
The following reports are available to all auction house partners from the auctioneer dashboard:
Advertising Campaign Reports
Measuring your advertising investment has never been easier. Located on the Marketing tab, our advertising campaign reports allow you to quickly report on the reach, auction registrations, bids, sales and lift in hammer driven by each advertising campaign, and gain clarity on the results of your marketing investment.
Click into each campaign to see your campaign’s detailed stats (impressions/emails delivered, opens, clicks) and direct conversions (registrations, follows, bids, winners, sales, lift in hammer).
Post-sale Summary Reports
Located on the Performance tab, these reports allow you to easily view registrations, bids, sales and lift in hammer driven by bidders on LiveAuctioneers. This data is especially helpful for defining strategies an future auction planning, e.g. post-auction analysis, identifying historical trends and measuring underbid value gained through LiveAuctioneers.
Upcoming Auction Reports
Located on the Home tab, these reports are helpful for pre-sale monitoring and ensuring your auction is on track for successful results. View your advertising campaigns, pageviews, registrations, absentee bids, item saves and leading bid values leading up to your sale date.