Your White Label site is a great way to send bidders directly to your auction's home page on LiveAuctioneers.
From your auctioneer account, scroll to the middle of the page to the "Custom Online Bidding Link" box.
Click on the "here" link to take you to your auction house's white label page.
This page's URL will link directly to your house's upcoming sales, past sales, and record results. The bar beneath the URL will link to your auction house's website.