Ad Campaign Specifications & Requirements – LiveAuctioneers Admin

Once you have chosen your desired ad campaign, you'll need to send over the proper materials to our marketing team. To aid the marketing and design team, you can prepare your materials ahead of time. Below you will find each ad campaign with its required materials and sizing. If you have any questions, please email us at marketing@liveauctioneers.com or your respective Account Manager.

Email Campaigns
Dedicated Email Blast

Links to 3 of your most exceptional lots, each with a 1-2 sentence description
Links to 6 lots that will be itemized in your email
2 sentence description/quote for your auction. e.g. "The most unique and eclectic mix of art and artifacts we've offered all year."
Email addresses of anyone who needs to approve the creative

Sample of Dedicated Email Blast

Large Feature Email Blast

Links to 5 lots that will be featured in the top section of your insertion
Links to 3 lots that will be itemized below the top section of your insertion
2 sentence description/quote for your auction. e.g. "The most unique and eclectic mix of art and artifacts we've offered all year."
Email addresses of anyone who needs to approve the creative

Sample of Large Feature Email Blast

Small Feature Email Blast

Link for up to three desired lots you’d like us to feature
Email addresses of anyone who needs to approve the creative

Sample of Small Feature Email Blast

Auction Central News
Spotlight Ads/Features

One item to feature or spotlight
Customer design may be provided using the ACN Spotlight template - 300px wide x 700px tall

Spotlight Square Ads

One item to feature or spotlight
Customer design may be provided using the ACN Spotlight template - 300px wide x 250px tall

Editorial Content
We welcome both preview and post-sale press releases. Here are the materials we require:

1 - A narrative press release in Word format (.docx), with no embedded images or other art -- ideal word count is anywhere from 250-800 words, but that is just a guideline.

2 - A selection of 3-6 images, each a 300dpi .jpg, sized no smaller than 200kb and no larger than 2mb. Each image should be file-named by catalog lot number, eg., 25.jpg. This helps us to locate items in the catalog and link to it. For previews, the images should depict anticipated top items in the sale.

3 - Captions for the images. We much prefer that captions be included within the Word doc, immediately following the main text of the release. The captions should correspond to the file names given to the images. If an image is file-named 25.jpg, then the caption might look like this, for example:

25.jpg - Picasso pottery vase, Oiseau, circa 1952, 12 inches high, est. $15,000-$18,000

If the image accompanies a post-sale report, it should look like this:

25.jpg - Picasso pottery vase, Oiseau, circa 1952, 12 inches high, sold for $19,800

In post-sale reports, all prices should include the buyer's premium and indicate the percentage that was charged (e.g., 15%, 20%, etc.). This information should be indicated within the release preferably before or with the first mention of a price. Example: "The top lot of the sale was a 12-inch Picasso pottery vase made circa 1952. It sold for $19,800, inclusive of 10% buyer's premium."

All images should be placed in a zipped file and attached to an email, along with the Word doc attachment.

We also offer a variety of Category and Calendar Banners as well as promoted and featured items throughout the LiveAuctioneers site. Contact your Account Manager or the Support Team for more information on all your available options for marketing!

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