Guidelines & Best Practices: Auctioneer Profile – LiveAuctioneers Admin

This article contains guidelines and best practices to use when completing your Auctioneer Profile on LiveAuctioneers.

This article contains the following sections:

Guidelines for Auctioneer Profiles

The following are allowed in the Auctioneer Profile:

Uploading the company logo.
Providing a blurb about your auction house.
Specifying purchase terms such as buyer’s premium, shipping conditions & other necessary policies bidders should be aware of.

The following are not allowed in the Auctioneer Profile:

Providing any URLs or content pointing buyers to purchase items on other sites outside of LiveAuctioneers’ platform.
Infringing upon any third party’s intellectual property rights.

From the Seller Dashboard, hover over the Billing & Account tab and select Auctioneer Details.
Scroll down and edit the About Us field using the Best Practices found below.
- Emails and outside links/URLs are not permitted in the About Us field.
- This section supports HTML bold formatting using <b> tags.
click the Submit button to save the changes.

Please note, changes to the About Us field can take 1-2 business days to reflect those edits.

Provide at least 2-3 paragraphs that describe your business. Use welcoming language and keywords you think bidders may use when looking for online auctions.
Tell your story by filling any gaps that potential bidders may have about your business. When it comes to telling a story about your company, try to answer these questions:
- When was the business established?
- What are the company’s values?
- What’s the business specialty?
Make the Auctioneer Profile easy to scan by using bullet points and/or short paragraphs.
Avoid using words containing all capital letters, as they can be perceived as aggressive.
Optimize your Auctioneer Profile to tell search engines all about your business and the kind of items you sell.
- Ask yourself what words bidders are likely to use when searching for the types of items you sell.