Auctioneer Profile Guidelines & Best Practices

Auctioneer Profile Guidelines

Allowed:

• Uploading the company logo.

• Providing a blurb about your auction house.

• Specifying purchase terms such as buyer’s premium, shipping conditions & other necessary policies bidders should be aware of.

Not Allowed:

• Providing any URLs or content pointing buyers to purchase items on other sites outside of LiveAuctioneers’ platform.

• Infringing upon any third party’s intellectual property rights.

Auctioneer Profile Best Practices

• Provide at least 2-3 paragraphs that describe your business. Use welcoming language and keywords you think bidders use when looking for online auctions.

• Tell your story by filling any gaps that potential bidders may have about your business. When it comes to telling a story about your company, try to answer these questions:

  • When was the business established?

  • What are the company’s values?

  • What’s the business specialty?

• Make the auctioneer description easy to scan in order to capture bidders’ attention and help them find the information they need.

  • Make sure your descriptions are scannable by including bullet points and/ or short paragraphs.

  • Avoid using capital letters and special characters.

• Optimize your auctioneer profile to tell search engines all about your business and the kind of items you sell. Remember to think like a bidder and ask yourself what words people are likely to use when looking for your kind of items.