Moving to a new auction platform is an exciting opportunity to engage your existing bidder base and attract new buyers. To ensure a smooth transition, follow this Marketing Checklist to inform your bidders, drive engagement, and maximize participation in your upcoming auctions.
If you have any questions, please contact Seller Support.
Marketing Checklist: Spreading the Word
1) Download and Secure Your Bidder List
Make sure you have access to your existing bidder network, either from internal records or by downloading your customer list from your previous platform (if available). This allows you to notify them directly about the move.
2) Send an Email Announcement
Notify your bidder network directly with a dedicated email. Here’s some suggested messaging:
| Subject: We’ve Moved! Start Bidding on LiveAuctioneers |
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Body: Dear [Bidder’s Name], We’re excited to share that our auctions are now hosted on LiveAuctioneers! That means an even better bidding experience and more opportunities to win. ✅ Follow our auction house – Click the Follow button at the bottom of our page [Insert your LiveAuctioneers link] 🔗 Browse and Bid Now: [Upcoming Auctions Link] Have questions? Reach out anytime to [auction house support email]. We appreciate your support and can’t wait to see you at our next auction! Best, |
3) Announce the Move on Social Media
Use your social channels to keep bidders informed. Here’s a suggested post:
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🎉 We’re Live on LiveAuctioneers! 🎉 🔗 [Insert Link] |
Encourage engagement by asking followers to tag friends who might be interested.
4) Update Your Website
Let visitors know about the transition with a clear, visible message. Key updates include:
✔ A banner or pop-up announcing the move.
✔ A direct link to your LiveAuctioneers page for easy access.
✔ Reassurance that the experience will be seamless and familiar.
By taking these steps, you’ll ensure a smooth transition and keep your bidders engaged from day one. Let us know if you need any additional support!