This article describes what Dedicated Follower Alerts are and how to send them to bidders.
This article contains the following sections:
- What Are Dedicated Follower Alerts?
- How Do Dedicated Follower Alerts Work?
- Sending Dedicated Follower Alerts
- Reviewing Results
What Are Dedicated Follower Alerts?
Generate interest and drive immediate activity for your upcoming auction by sending a dedicated email alert to your followers on LiveAuctioneers. Bidders spend 1.6X more, purchase 65% more items, and have a higher likelihood of repeat bidding in sales from auction houses they follow.
A dedicated follower alert is a cost-effective way to get your sale in front of your most engaged bidders. Your cover lots, along with six lots of your choosing will be featured in your exclusive email. This is a great marketing option if you want to encourage returning bidders to participate in your auction. As with all our email advertising products, you can view campaign reporting for Dedicated Follower Alerts directly from your dashboard.
Example of a Dedicated Follower Alert email:
To learn more about Followers, click here.
How Do Dedicated Follower Alerts Work?
Your three cover lots, along with six additional lots of your choosing, will be featured in a dedicated email sent to bidders who follow you on LiveAuctioneers. You can choose to send Dedicated Follower Alerts upon auction proofing, or after your catalog has already been published.
As a best practice, it is recommended to send no more than one Dedicated Follower Alert every six hours, as frequent sends can result in higher-than-average unfollows and unsubscribes. Bidders who have unsubscribed, or with bounced email addresses, will not be sent the Dedicated Follower Alert email.
Who Can Use Dedicated Follower Alerts?
Most auction house partners with follower counts of 500 or more are eligible to use this advertising option. If you do not see this option available during auction setup and would like to request access, please contact your Client Success Manager.
How Much Does it Cost?
Pricing is based on follower volume, and is as follows:
| No. of Followers | Price per Follower |
| 500 - 4,999 | $0.08 |
| 5,000 - 9,999 | $0.07 |
| 10,000 and above | $0.06 |
You can see your follower count on your Landing Page on LiveAuctioneers.com.
Sending Dedicated Follower Alerts
How you send Dedicated Follower Alerts depends on the state of your auction. Specifically, whether or not it has been published yet.
Your Auction Has Been Published
- From your Seller Dashboard, click on the Marketing tab.
- Click on the Launch Campaign button on the right side of the page.
- A pop-up window will open.
- Use the Select Auction drop-down to choose the auction and click the Set Up button to the right of the Dedicated Follower Alert option.
- Sellers must have at least 500 followers to set up a Dedicated Follower Alert.
- Sellers must have at least 500 followers to set up a Dedicated Follower Alert.
- You will be directed to the Marketing Purchasing page where you can see the cost of you campaign. Click the Add button to the right of the Dedicated Follower Alert product.
- You will be taken to you Order Summary page. Click the Next button to continue.
- You’ll then be prompted to choose your 3 cover lots. Once selected, click the Next button to continue.
- You will then be prompted to select your 6 additional lots for the Dedicated Follower Alert. Click the Next button to proceed.
- Complete the checkout process. If your catalog is already published, the Dedicated Follower Alert will be sent upon checkout.
Your Auction Has Not Been Published Yet
- Set up your auction as normal.
- After your lot images are uploaded, select ‘Set Up’ next to the Featured Lots option. You’ll be prompted to choose your 3 cover lots before proceeding to the Dedicated Follower Alert step, where you can select your 6 additional lots.
- Complete Checkout and proceed to proof your catalog. Dedicated Follower Alerts are sent within 15 minutes following auction proofing.
Reviewing Results
Campaign reports can be accessed from the Marketing tab of the auctioneer dashboard. For more information about campaign reporting, click here.
Please note, bidders who have unsubscribed or who have bounced email addresses, will not be sent the Dedicated Follower Alert email. As a result, final email delivery counts may differ from Follower counts at time of send.