This article describes the benefits of Search Page ads and how to purchase them.
This article contains the following sections:
What are Search Page Ads?
Search advertising is a powerful tool to promote your auction on LiveAuctioneers. Our search result pages are among the most visited on our site, making it an ideal place to reach potential bidders.
Why Purchase a Search Page Ad?
- Targeted Promotion: Easily promote your auction to bidders actively searching for the items you sell.
- Expanded Reach: Significantly increase the visibility of your auction.
- Increased Bidder Participation: Drive more engagement and bids on your lots.
What You Get
Decide how many ad views you want, starting with 5,000 impressions, with an upper limit of 20,000.
Each Search Page Ad you purchase provides a full day of promotion. If you buy multiple ads, they'll run consecutively for the corresponding number of days. If your ad purchases exceed the remaining days of your sale, LiveAuctioneers will automatically increase your ad impressions per day, maximizing your visibility within your auction's timeframe.
* Ad views are estimated based on historical data. The exact number cannot be guaranteed due to factors such as audience availability and placement timing.
How to Purchase Search Page Ads
- After listing your auction, navigate to either the Bidders or Performance tabs on your Seller Dashboard and click the Set Up Now button at the top of the page.
- A pop-up window will open.
- A pop-up window will open.
- Use the drop-down to select your auction and then choose the number of ad impressions you'd like to purchase. You’ll get a discount if you buy more.
- Click Boost Your Auction button.
- You will be take to the Checkout Page where you can submit your payment.
- Your ad will instantly go live.
Reviewing Results
Campaign reports can be accessed from the Marketing tab of the auctioneer dashboard. For more information about campaign reporting, click here. Results are generally available within 48 hours of a campaign.