This article describes where you can access reports to monitor and measure the success of your ad campaigns.
To view reports related to auction performance, click here.
This article contains the following sections:
About Performance Reporting
The LiveAuctioneers analytics engine and reporting suite offers easy-to-access, intelligent reports that drive better, smarter decisions for your business. Track detailed auction performance over time, measure direct results from your advertising campaigns, and report on the crucial underbid activity that contributes to your bottom line.
Advertising Campaign Reports
Measuring your advertising investment has never been easier. Our advertising campaign reports allow you to quickly report on the reach, auction registrations, bids, sales, and lift in hammer driven by each of your advertising campaigns. These reports can help you gain clarity on the results of your marketing investment.
Results are generally available within 48 hours of a campaign.
To access Campaign Reports, click on the Marketing tab on your Seller Dashboard and then scroll down to the 'Campaigns' section.
Click on a campaign to see that campaign’s detailed stats and direct conversions.
Depending on the type of advertising you employ, you will see some of the following stats:
| Engagement Metric | Description |
| Delivered | The count of emails delivered to LiveAuctioneers bidders. Excludes bounced emails. |
| Unique Opens | The number of unique bidders who opened your email. |
| Open Rate | Number of unique opens divided by number of emails delivered. |
| Total Impressions | Number of views of your ad or email. |
| Unique Impressions | Number of unique bidders who viewed your ad or email. |
| Total Clicks | Number of clicks on links in your ad or email. |
| Unique Clicks | Number of unique bidders who clicked a link in your email. |
| Pageviews | Count of pageviews on your items and catalogs from bidders who click on your ad or links in your email. |
| Conversion Metric | Description |
| Registrations | Count of bidders who opened your email or clicked your ad then requested auction registration. |
| New Followers | Count of bidders who followed you after opening your email or clicking your ad. |
| Bids | Total number of absentee bids, regardless if they were accepted or not, and live bids from bidders who opened your email or clicked your ad. |
| Winning Bidders | Unique winners |
| Sales Driven | Total hammer price of items sold, excluding any disputed items, by bidders who opened your email or clicked your ad. |
| Lift in Hammer | Total lift in hammer price driven by winning bidders and underbidders opened your email or clicked your ad, regardless if the items sold on LiveAuctioneers or not. |
To learn more about the advertising products we offer, click here, or contact your Client Success Manager.