This article describes what Featured Lots are and how they can be used to boost bidder engagement.
This article contains the following sections:
What are Featured Lots?
Get discovered with Featured Lots, which appear at the top of relevant category pages during the 7 days leading up to your auction, giving them enhanced visibility.
Auction house partners who use Featured Lots see up to 30% more bids and 35% higher hammer prices, thanks to the increased exposure and strategic placement.
Bidders will be able to discover your items faster while browsing their preferred categories on LiveAuctioneers. When a bidder's search matches your auction's targeted category, our pages will show your Featured Lots on a premium position of the search results.
Click here to learn more about Featured Lots and view pricing.
Key Considerations
- Once you’ve selected your Featured Lots and submitted payment, promotion begins automatically seven days before your sale date.
- Featured Lots are locked in and cannot be changed once you submit payment (regardless of whether the auction has been published). Please double-check your selections before proceeding to the payment page.
Selecting Featured Lots
Featured Lots are selected during the auction setup process, before an auction is published. The Featured Lots tool can be found in the same page where you select your Cover Lots.
Click on either the 5 Featured Lots or 20 Featured Lots tab found at the top of the page. Use the Lot # drop-downs in the Cover/Featured Lot 1, Cover/Featured Lot 2, and Cover/featured Lot 3 sections to select the first three lots you would like to have featured. These will also serve as your Cover Lots. The images will update as you select your lots.
Once your first three lots (your Cover Lots) have been selected, scroll down and use the drop-downs to select your remaining Featured Lots.
Once you've selected all of your Featured Lots, click the Next button at the bottom of the page.
Featured Lots cannot be changed once you submit payment (regardless of whether the auction has been published). Please double-check your selections before proceeding to the payment page.
However, your three Cover Lots can be updated up until your auction is published.
Reviewing Results
Campaign reports can be accessed from the Marketing tab of the auctioneer dashboard. For more information about campaign reporting, click here.